• DIY friendly, professional quality. • Vegan, cruelty-free and locally produced in the Netherlands. • Prepares your hair before adding Attitude semi-permanent hair dye, when mixed with the Attitude Ghosted Peroxide Activator in Volume 20, 30 or 40. • Do a patch strand test before bleaching. Going for a platinum blonde, but still have yellow tones visible after bleaching? Try the Attitude Pure toner on hair that’s at least at level 9 (light blonde), to make it appear as level 10 (platinum).